"Through this campaign I hope that together we can bring about change that redresses the balance between profits and public health in cancer drug development." - John Piears, Campaign Founder
About Dying for a Cure
Dying for a Cure is a campaign, which is calling on the UK Government to reform the whole process for developing cancer drugs, so that it focuses on maximising benefits for patients rather than profits.
The campaign was started by John Piears, who lost his wife to ovarian cancer in October 2015. You can read more about John's inspiration for the campaign in our article Cancer Tug of War